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Lead Management Blog

Expand your marketing automation skill set with the marketing automation and lead management experts at DemandGen! Our team shares their thoughts, expertise, and insights on driving revenue through lead management: the demand waterfall, lead taxonomy, lead scoring and nurturing, sales alignment, customer lifecycle strategy and more.

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Marketo at Enterprise Scale: Tips for High Performance When Working with Massive Databases (Part 2)

September 18, 2014  |  Thomas Terry

Running Marketo at Enterprise Scale, that is an instance with more than a million records, requires a much greater level of knowledge and careful design to keep the lead machine running smoothly. As we mentioned last time, million plus record databases with thousands of active programs and trigger campaigns will put a huge load on […]

See Us at Oracle Open World – September 28 – October 2

September 16, 2014  |  Tiffanie Lewis

San Francisco is the place to be September 28 – October 2. Why? It’s Oracle Open World, of course! Sept. 28-Oct.2, 2014 Moscone Center and Moscone Center West | San Francisco Register now and save!  Oracle Open World helps marketers discover new ways to optimize their systems, new solutions that will help marketers take their business to the next level, and […]

Successful Mega-Projects: How to prepare for Complex MA projects (without losing your mind)

September 11, 2014  |  Ron Scrafano

It’s a bright Monday morning, coffee in hand, you’re strolling into the office feeling good about your to-do list. You’ve finally been able to cross off those three i­­tems that have been lingering there for weeks and move on to the next set of to-do’s. But little do you know, there’s an email waiting in […]

Did you miss “Double Your Inquiry-to-Close Rate with Next Generation Demand Funnel” webinar? Recording now available

September 5, 2014  |  Tiffanie Lewis

If you missed this week’s webinar, “Double Your Inquiry-to-Close Rate with Next Generation Demand Funnel,” you’ve got another chance! Watch the recorded presentation now. In this exclusive webinar, join David Lewis, CEO of DemandGen, as he hosts with Jim Bell, CMO of Jaspersoft and winner of the “Return on Integration (ROI) Award at the SiriusDecisions Summit 2014.” […]

Marketo at Enterprise Scale: Tips for High Performance When Working with Massive Databases (Part 1)

September 4, 2014  |  Thomas Terry

As you probably know, Marketo is a pretty robust system. In smaller databases, marketers can get away with creating sloppy campaigns and inefficient programs with little impact on system performance. However, bad habits are quickly exposed at enterprise scale. Million plus record databases with thousands of active programs and trigger campaigns will put a huge […]

Don’t forget: “Double Your Inquiry-to-Close Rate with Next Generation Demand Funnel” webinar tomorrow!

September 3, 2014  |  Tiffanie Lewis

Have you met Jim Bell, CMO of Jaspersoft and winner of the “Return on Integration (ROI) Award at the SiriusDecisions Summit 2014?” Join Jim in this upcoming webinar and gain insight into how Jaspersoft reached their business goal of getting the cash flow to the breakeven point as a company, engaged with DemandGen to help […]

How to Get Sales and Marketing on the Same Page

August 21, 2014  |  Tiffanie Lewis

Getting sales and marketing on the same page is one of the biggest challenges we see when creating new processes and streamlining sales funnels. These two departments should work hand-in-glove, but they often wind up in an adversarial relationship. For most companies, this problem starts with basic communication. Like any good relationship, communication forms the […]

Webinar Announcement: Double your Inquiry-to-Close Rate with Next Generation Demand Funnel

August 19, 2014  |  Tiffanie Lewis

Marketers are continuously being asked to cut costs but at the same time grow new business. The pressure is on marketers to better align sales and marketing, have a defined lead flow procedure, and set up a demand funnel with a thorough process from click to close. How can this be done? Gain insight into […]

Free Download: Lead Scoring Demystified

August 12, 2014  |  Tiffanie Lewis

We need an automated way to distinguish from an inquiry and an MQL (Marketing Qualified Lead)! This is where lead scoring enters the picture. Lead scoring is “the process of assigning a ranking to sales prospects based on an understanding of the prospects’ interests and buying intentions. If you don’t have a lead scoring system, […]

Building a Better Bridge: 6 Tips for A Better Salesforce/Marketing Automation Integration

August 5, 2014  |  Rob Meo

When people ask what I do as a Solutions Architect, I like to tell them I build bridges: the integrations that link marketing automation (MA) systems with Salesforce (or any CRM). Whether it’s a native integration or one created via third-party software, my bridges connect Marketing and Sales to the same data set. And when […]