Do you know why sales get the big bucks? Because revenue can be directly attributed to their performance. Can marketing’s performance be tied to revenue? Finally, the answer is yes! Every marketer who boards “the… Read More
Using marketing automation requires creating a conversation… Read More
Change is the only constant, right? So for whatever reason, companies sometimes choose to migrate from one marketing automation system to another. Perhaps System A plays more nicely with their CRM, or System B’s … Read More
The buyer persona: A fictional character representing a targeted demographic type of customer or prospect, brought to life with rich details.
Defining buyer personas is a very effective way to segment your database,… Read More
If you’re good at getting leads, chances are you’re pretty savvy about your company’s demand funnel. But just how good are you? There’s always room for improvement, right?
Take this short, fun quiz to find out… Read More
During this special season of reflection, it is a time-honored tradition to take a moment to think about what we’re most grateful for. At DemandGen, we’re extremely thankful for all our customers, partners,… Read More
Your CRM and your marketing automation system are very powerful tools, and their sum is greater than the parts if they are properly integrated and leveraged. As sales and marketing organizations and their systems have… Read More
Like the real-estate motto of “location, location, location,” I feel the marketing automation motto should be “list, list, list.” You can spend all the time in the world searching for the right marketing automation… Read More
The modern marketer runs a complex “factory” to drive leads throughout the demand funnel—not just drop them in at the top. To get the most out of your demand funnel, and to effectively manage all the processes of… Read More
It’s true—sales and marketing don’t always agree. But a little more communication and close collaboration can help your teams avoid counseling and reap the benefits of a harmonious relationship.
Take this … Read More