Are You Ready For Lead Scoring?

Scoring leads is tricky business that requires the coordination of marketing automation and CRM systems, a thorough understanding of your company’s target audience, and a dab of intuition. But once you’ve got… Read More

7 Ways to “Socialize” Your Marketing Event

From live tweeting and live streaming to social media integration on invitations and event pages, social media is an intrinsic part of how people experience almost every event now. If you’re a marketer, that means… Read More