We’re excited to report that DemandGen customer Concur EMEA has been selected as a double finalist for the 2012 Eloqua Europe Markie awards in the categories of: Best Alignment of Marketing and Sales in Europe AND Best European Lead Scoring Program All our fingers are crossed for May 16 at Eloqua Experience in London, where [...]
Eloqua’s Road to Revenue Tour is coming to San Francisco: sponsored by DemandGen and Demandbase! Come on over next week to learn the latest marketing ideas and practices to help you and your organization excel! Register now Date: Thursday, April 26, 2012 Time: 8:30 AM to 4:30 PM followed by Happy Hour & Networking until [...]
We were in the nation’s capital last week, sponsoring the Washington, D.C. stop on Eloqua’s Road to Revenue Tour—a really great forum for learning! A few of my rough notes may give you an idea of the useful information covered. Quick new ways to use content: Slideshare Integrate tweets in campaigns Info [...]
Enjoy this guest post from our friends at Kwanzoo. Today’s typical demand generation process: Drive prospects to website landing pages (powered by marketing automation). Get prospects to fill out a long form, in exchange for a content offer or asset. Send out nurturing emails to engage prospects and score leads until they are sales-ready. The [...]
Enjoy this guest post from Erika Goldwater, Director of Marketing, Marketing Automation Institute. Marketing Automation (MA) can help an organization achieve a lot of great things. In fact, I have heard people say MA solutions can do everything except make toast. One of the most significant ways in which MA helps an organization is driving [...]
By Kevin Downing, kevin.downing@demandgen.com Most B2B marketers in the enterprise space are handed the responsibility for improving the quality of their leads, as well as hitting an MQL quota. After all the work of campaign development, in the end “success” usually boils down to getting a targeted campaign prospect to submit a form. Here are [...]
Today’s post comes to us from guest blogger Jason Stewart, Director of Marketing at Demandbase, jstewart@demandbase.com There’s still time to register for our joint webinar coming up on March 13 on how to convert more leads using improved web form strategy. Landing Page Optimization Fundamentals. . . and why the home page might be more [...]
Here’s a Guest Post from our friends at Demandbase! Be sure to register for our joint webinar coming up on March 13 on how to convert more leads using improved web form strategy. Today’s post is written by guest blogger Shari Johnston, Demandbase You have the perfect lead bait, you have carefully crafted your [...]
In our last post we talked about developing buyer personas, and offered a template to help guide you through that process. If you’ve taken a look at our examples—Gary the mortgage broker, and Maria the loan processor—you’ve begun to understand the kind of very useful information that you can gain from the buyer persona. Now [...]
Building a buyer persona for marketing is much like developing a character for a novel or a movie—the difference is that you’re not really making anything up from scratch! Your buyers already exist. You’re just defining the specifics as a single, “average” person. When you first sit down to work on persona development, it can [...]
