EBrief: What exactly IS lead nurturing?

Lead nurturing is an ongoing, continual process. It’s not a one-shot deal, and every nurture is unique. Good nurtures are the opposite of shotgun-style marketing; they are carefully constructed with a variety of… Read More

How to Handle the Project Black Hole

Let’s face it. We have all had a project or three that, once turned over to the requester for approval, falls into the Project Black Hole. You know that project: the one the requester hands to you and says it is a quick turn.… Read More

Operationalizing The Demand Funnel

Join DemandGen for an exclusive “In the Spotlight” webinar featuring Kevin Marasco, CMO of HireVue, and learn how he operationalized his Demand Funnel to improve pipeline and get results. Kevin will showcase … Read More

Lead Nurturing: The Payoff for Patient Marketers

This might not surprise you, but despite your team’s best efforts, most of your leads aren’t necessarily going to proceed in an orderly fashion from inquiry through the qualification on to being accepted… Read More