CRM and Marketing Automation Integration

Your CRM and your marketing automation system are very powerful tools, and their sum is greater than the parts if they are properly integrated and leveraged. As sales and marketing organizations and their systems have… Read More

Rise of the Data Scientist

In the movie The Matrix, Tank is the skilled operator who stays in the ship , staring at the console all day and guiding Neo and the crew safely through the virtual world of the matrix: entry points, exit paths, dangers, … Read More

Marketing-as-a-Service (MaaS)

For the past decade, Software-as-a-Service (SaaS) has transformed how companies are buying and using software. Many functions in large enterprises are outsourced in the “as-a-Service” model to provide scalability,… Read More

Cloudy with a Chance of Awesome

While marketing automation systems remain a key part of the Demand Factory™ infrastructure, the last several years culminated in 2014’s official launch of the Marketing Cloud – a treasure trove of marketing… Read More

The Year of the Demand Factory™: 2015

The new year is upon us—and my single prediction for 2015 is that this will be THE YEAR that Marketing will be on center stage in the corporate limelight. After a decade of innovation in marketing technology and now ubiquity… Read More

Is Your Campaign Process Optimized?

Did you know 78 percent of marketers are too busy to properly plan or measure campaigns? And there are so many steps—from concept to writing to design and layout, all the way to deployment, reporting and more. When you… Read More