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Lead Management Blog

Expand your marketing automation skill set with the marketing automation and lead management experts at DemandGen! Our team shares their thoughts, expertise, and insights on driving revenue through lead management: the demand waterfall, lead taxonomy, lead scoring and nurturing, sales alignment, customer lifecycle strategy and more.


Oracle Creates Data Cloud To Provide Access To Anonymous User Data: Demand Gen Report

July 25, 2014  |  Tiffanie Lewis

With more than one billion profiles globally, Oracle Data Cloud gives organizations the ability to prospect at scale and deliver relevant ads and content across online, mobile, search, social and video! A recent article by Demand Gen Report Managing Editor Kim Ann Zimmermann looks at some of Oracle’s newest data services (including BlueKai Audience Data […]

Don’t forget: “How to Implement an Effective Lead Scoring System” webinar tomorrow!

July 23, 2014  |  Tiffanie Lewis

  Do you know how lead scoring can help align the marketing and sales teams? Attend our webinar to see in what way lead scoring can boost sales team efficiency, as well as automatically route marketing qualified leads into associated nurture programs. As a part of the Lead LifeCycle Series, our very own President and […]

White paper download: Establishing Your Demand Funnel

July 22, 2014  |  Tiffanie Lewis

Our latest white paper, “Establishing Your Demand Funnel”  is an essential guide for B2B organizations to better understand how to establish your demand funnel. Establishing your funnel means creating a systematic framework to define and develop all stages of the process to create a comprehensive model to guide all future marketing and sales efforts. Learn the […]

Webinar Reminder: “How to Implement an Effective Lead Scoring System” on July 24th

July 14, 2014  |  Tiffanie Lewis

No doubt one of the most critical components of any lead management system is the design and implementation of an effective lead scoring system. Done correctly and you’ll help make sales more efficient and focused as well as automatically route marketing qualified leads into associated nurture programs.  Best yet, you’ll once and for all end […]

Did you miss “Just Add Data” webinar? Recording now available

July 9, 2014  |  Tiffanie Lewis

If you missed this week’s webinar, “Just Add Data: The Path to Better Marketing Results,” you’ve got another chance! Watch the recorded presentation now. In this exclusive webinar, DemandGen’s David Lewis and Kathy Macchi talk about how a few exceptional marketers have cracked the code to assess marketing’s performance. During their  discussion, David and Kathy explore […]

Six Ways to Know if You’re Ready for Lead Scoring

July 2, 2014  |  Tiffanie Lewis

Lead scoring is the practice of systematically calculating a ranking for each sales prospect. But it’s not just about a formula—it’s much more than that. Today’s lead scoring systems leverage the ability to track and interpret a prospect’s online behavior. DemandGen’s passion for lead scoring has been one of the key drivers of our success, […]

Webinar Reminder: “Just Add Data: The Path to Better Marketing Results” on July 8th

July 1, 2014  |  Tiffanie Lewis

Only one week left until our next webinar goes live! Join us on Tuesday, July 8th, when Kathy Macchi, our DemandGen data and analytics expert, will share the six principles and recommendations for marketers who want to become best-in-class. Kathy’s focus on analytics is developing models to bring fact-based assessment to lead management that will […]

Free Download: The Demand Funnel – The Pathway to Revenue

June 24, 2014  |  Tiffanie Lewis

Have you noticed how something can look one way to one person, but entirely another way to someone else? In Chapter 4 of David Lewis’s recent book Manufacturing Demand: The Principles of Successful Lead Management, he tells a story that will sound familiar to many a marketer: I strolled over to Joe in sales and […]

Webinar: “Just Add Data: The Path to Better Marketing Results” – Register Now!

June 19, 2014  |  Tiffanie Lewis

The pressure on marketers to measure marketing’s value is intensifying. Despite the advances in data, analytics, and technology, only a quarter of marketers can demonstrate their impact on the business. Join data expert, Kathy Macchi, and gain insight into how your peers use marketing data, metrics, and analytics to inform marketing decisions and link marketing […]

Simplify and Speed Production with a Campaign Request Document

June 12, 2014  |  John Bokelmann

How do marketers in your organization request new marketing automation campaigns? If your answer involves the water cooler or yellow sticky notes—and you’ve ever had any confusion or errors in production—perhaps you should consider introducing a more formal process! Campaign Request Documents and pre-built templates can bring much-needed structure to an often complex process. The […]