Analytics: Keeping Score of Your Success

Do you know why sales get the big bucks? Because revenue can be directly attributed to their performance. Can marketing’s performance be tied to revenue? Finally, the answer is yes! Every marketer who boards “the… Read More

A Recipe for Building a Successful Nurture Campaign

So you’ve got your marketing automation (MA) system in place. But what do you put in it? You know you’ve got to fill it with leads and campaigns, but how?

Using marketing automation requires creating a conversation… Read More

Creating Your Buyer Persona: Some Things to Consider

The buyer persona: A fictional character representing a targeted demographic type of customer or prospect, brought to life with rich details.

Defining buyer personas is a very effective way to segment your database,… Read More

How Much Do You Really Know About Demand Funnels?

If you’re good at getting leads, chances are you’re pretty savvy about your company’s demand funnel. But just how good are you? There’s always room for improvement, right?

Take this short, fun quiz to find out… Read More

Happy Thanksgiving From DemandGen

During this special season of reflection, it is a time-honored tradition to take a moment to think about what we’re most grateful for. At DemandGen, we’re extremely thankful for all our customers, partners,… Read More

CRM and Marketing Automation Integration

Your CRM and your marketing automation system are very powerful tools, and their sum is greater than the parts if they are properly integrated and leveraged. As sales and marketing organizations and their systems have… Read More

How To Get The Most Out Of Your Lists

Like the real-estate motto of “location, location, location,” I feel the marketing automation motto should be “list, list, list.” You can spend all the time in the world searching for the right marketing automation… Read More

Test your Sales and Marketing Relationship

It’s true—sales and marketing don’t always agree. But a little more communication and close collaboration can help your teams avoid counseling and reap the benefits of a harmonious relationship.

Take this Read More