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Lead Management Blog

Expand your marketing automation skill set with the marketing automation and lead management experts at DemandGen! Our team shares their thoughts, expertise, and insights on driving revenue through lead management: the demand waterfall, lead taxonomy, lead scoring and nurturing, sales alignment, customer lifecycle strategy and more.


The place to be May 6-7: Content2Conversion in NYC

April 15, 2014  |  Tiffanie Lewis

Whether your business is a Fortune 100 brand, a venture-backed startup, a B2B agency, or anything in between, New York City is the place to be May 6-7. Why? It’s Content2Conversion!       May 6-7, 2014 The Pershing Square Signature Center, NYC Register now The B2B Content2Conversion Conference helps B2B marketers access the latest […]

Reminisce with us: Our Marketo Summit highlights

April 11, 2014  |  Tiffanie Lewis

Between Hillary Clinton’s eloquent insight into the modern world of business and Marketo’s very own Chairman & CEO, Phil Fernandez, this year’s Marketo Summit was quite the event! This week, as an event sponsor, the DemandGen team not only had the opportunity to attend these one-of-a-kind sessions, but also heard all of your stories while co-hosting a party […]

Next Stop: Austin! The Modern Marketing Tour presented by Oracle

April 10, 2014  |  Tiffanie Lewis

Mark your calendar and register now to meet DemandGen’s David Lewis, and other top speakers, and talk about the best in marketing technology. The Modern Marketing Tour presented by Oracle       Thursday, April 24 The Driskill Hotel Austin, Texas Register Now The Modern Marketing Tour is a one-day event with nine global locations […]

DemandGen is at Marketo Summit! Stop by Booth #220

April 8, 2014  |  Tiffanie Lewis

Can you believe the Marketo Summit is already here? Visit our friendly team at booth #220 and pick up one of our awesome giveaways. While you stop by, don’t forget to tweet us a quick pic at our logo panel for a chance to win an iPad mini! A few meeting times are still available […]

Don’t Miss Our Exclusive Marketo After Party

April 3, 2014  |  Tiffanie Lewis

Do you want to attend our exclusive Marketo After Party on Monday, April 7th? Stop by the DemandGen booth during the kickoff event and pick up your exclusive party pass! And while you’re there: take a quick selfie in front of our logo panel for a chance to win a brand new iPad mini! Marketo […]

SEO Should Play a Key Role in Your Demand Generation Ecosystem

March 31, 2014  |  Kathy Winslow

At DemandGen, the main focus is on helping clients drive demand and revenue with marketing technology. Demand generation takes a lot of forms, so today we’ll talk about how search engine optimization (SEO) fits into the demand generation ecosystem, by giving you a glimpse into some of the ways DemandGen uses SEO to drive traffic […]

Know your audience: Download a free chapter of top-rated book Manufacturing Demand

March 25, 2014  |  Katie Drake

Knowing your audience is vital to marketing, whether you’re marketing software or tires or banking services. You can’t communicate effectively—in any context—until you know exactly who you’re communicating WITH. One chapter of David Lewis’s popular book, Manufacturing Demand: The Principles of Successful Lead Management, focuses on buyer personas: identifying your buyer developing a persona for […]

Innovation is coming: Marketo Summit April 7-9

March 21, 2014  |  Tiffanie Lewis

Don’t forget to register for Marketo Summit: it’s coming up sooner than you think! Marketo Summit 2014 REGISTER NOW Save $100 with DemandGen Discount Code DMG100.  (Be sure to select “Sponsor – Other” when registering) Right now you can BUY 4 PASSES & GET 1 FREE! April 7-9, 2014 Moscone Center West, San Francisco We still […]

Reserve your place at the Modern Marketing Executive Roundtable

March 20, 2014  |  Tiffanie Lewis

  DemandGen’s David Lewis will join Oracle President Mark Hurd and others for a private afternoon roundtable of top marketing executives. You can be there too! Modern Marketing Executive Roundtable Thursday, March 27, 2014 12:45 – 5:30 pm Trump International Hotel & Tower 325 Bay Street Toronto, Ontario Reserve Your Place Now The group will […]

David Lewis to Emcee Marketing Operations Executive Summit

March 13, 2014  |  Tiffanie Lewis

DemandGen’s David Lewis will be taking the stage as Event Emcee at the second annual Marketing Operations Executive Summit coming up March 17-19, 2014 at the Hotel del Coronado in San Diego. This exclusive—and already sold out—event for marketing operations professionals features a stellar line-up of speakers that includes marketing operations thought leaders from Forrester and […]