Expand your marketing automation skill set with the marketing automation and lead management experts at DemandGen! Our team shares their thoughts, expertise, and insights on driving revenue through lead management: the demand waterfall, lead taxonomy, lead scoring and nurturing, sales alignment, customer lifecycle strategy and more. To learn more about what we do, check out the DemandGen Overview
SUBSCRIBE VIA RSS
May 13, 2013 | Katie Drake
Our heartiest congratulations to our friends at LinkedIn! This past week, LinkedIn was honored at the SiriusDecisions Summit in San Diego with one of the prestigious Return on Integration (ROI) Awards. As you probably know, SiriusDecisions is the world’s leading source for B2B sales, marketing and product best practice research and data. Recipients of the [...]
April 29, 2013 | Katie Drake
San Diego may always seem warm, but May 8-10 things will be downright hot when the SiriusDecisions Summit 2013 comes to town! At Summit 2013, SiriusDecisions analysts and top sales and marketing leaders from Fortune 500 companies and major SMBs will come together to learn, network, and share how B2B organizations are solving critical issues [...]
April 22, 2013 | Katie Drake
Just for fun: here’s our booth at Marketo Summit last week! It was great to see so many folks there. . .it was a great show. We also gave away quite a few copies of David Lewis’s book Manufacturing Demand: The Principles of Successful Lead Management. If you didn’t make it out to San Francisco, [...]
April 17, 2013 | Katie Drake
B2B social lead targeting pioneer Leadspace, Inc. has seen a tremendous surge in new customers and revenue, as some of the most influential B2B marketers in the world have harnessed the social lead targeting solution to discover new, precisely targeted prospects to grow sales and marketing ROI. DemandGen CEO David Lewis has recently joined the [...]
April 5, 2013 | Katie Drake
Everyone seems to be heading to San Francisco this spring! It’s time for DemandCon, and you’ll find DemandGen there! Be sure to come by our booth and say hello. And if you’d like to meet with us at the show, drop us a note to schedule. On Monday, April 15, our own David Lewis will [...]
April 2, 2013 | Katie Drake
The Marketo Summit is coming to DemandGen’s neighborhood! We’re thrilled to be a Gold Sponsor of this year’s event in San Francisco, April 8-10, and invite you to take full advantage of all the fabulous opportunities to learn, network, explore, and grow: Register for the Summit (if you haven’t already) Peruse the info-packed agenda – [...]
February 14, 2013 | Katie Drake
DemandGen’s President and CEO, David Lewis, recently talked about how to use content to move leads through the middle of the funnel, drive revenue, and remain relevant in an increasingly competitive industry. His insights fall into 8 major buckets: 1. Listen to Your Customers Initially, we developed thought leadership content that talk about best practices [...]
February 8, 2013 | Katie Drake
To help marketers discover new opportunities for driving ROI, the Online Marketing Institute identified the top 40 digital strategists, and asked them for their best advice for 2013. These OMI online learning center digital educators were selected because they are: Embracing the latest integrated digital strategies and technologies Advancing the industry through education — speaking, [...]
January 22, 2013 | Katie Drake
Target Marketing Magazine presents an upcoming webinar, sponsored by Marketo and featuring DemandGen founder and CEO David Lewis! “Optimizing Lead Generation and Management: Top 5 Strategies to Turn More Leads into Customers” February 6, 2013 2-3 pm ET/11 am -12 noon PT Free REGISTER NOW Capturing leads is a key goal for many marketers, but [...]
December 20, 2012 | David Lewis
You’ve probably already heard that Oracle has signed a definitive agreement to acquire Eloqua—but you may be wondering what this means for our industry. At DemandGen, we believe this is great news for the field of marketing. We first got excited about the blending of CRM and MA when Salesforce purchased a large [...]
