If you’re a serious marketing guru, you know that lead scoring is the secret sauce that empowers marketing automation success….
Let Them Know How Much You Care: The Importance of Customer Marketing for Long-Term Revenue Growth
In October of 1984, R&B legend Stevie Wonder released his most prolific hit ever: “I Just Called to Say I…
You Should Be Using an SLA for Your Marketing Campaigns (If You’re Not Already)
“Why is it going to take 3 days to send out this simple email to my prospect list?” Most campaign…
Marketing during a Time of Disruption: 8 Steps to Help Keep Your Revenue Growth on Course
For marketers, disruption isn’t anything new. Whether it’s undergoing digital transformation within your organization, managing shifting goals and budgets, pivoting…
Exploring 6sense’s Account Engagement Platform
Looking for new tech to elevate your ABM game? Check out the latest series on DemandGen TV exploring the 6sense…
A Project Management Tool Can Make All the Difference When It Comes to Meeting Your Marketing Goals
As a senior campaign manager, I need to keep my finger on the pulse of several projects at once. Based…
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