DemandGen’s definition of lead nurturing is “the process of engaging prospects by providing the information and dialogue they need at each stage of their buying process to position your company as the… Read More
Knowing your audience is vital to marketing, whether you’re marketing software or tires or banking services. You can’t communicate effectively—in any context—until you know exactly who you’re communicating… Read More
You see it everywhere: the house as a metaphor. Buy insurance because your family needs to be “sheltered” from risk. Make your kids drink milk so they will “build” strong “frames.”… Read More
DemandGen’s President and CEO, David Lewis, recently talked about how to use content to move leads through the middle of the funnel, drive revenue, and remain relevant in an increasingly competitive industry.… Read More
In our last post we talked about developing buyer personas, and offered a template to help guide you through that process. If you’ve taken a look at our examples—Gary the mortgage broker, and Maria the loan processor—you’ve… Read More
Building a buyer persona for marketing is much like developing a character for a novel or a movie—the difference is that you’re not really making anything up from scratch! Your buyers already exist. You’re just… Read More
When my husband answers the phone at home, I can often tell who’s calling just by the way he speaks to the caller. Like most people, he speaks differently to different categories of people: a friend, a colleague, our … Read More
When you’re considering buying a product or service, you go through a process of decision-making (take another look at the buying decision flowchart from our December 7 post).
During this buying process, you look… Read More
To kick off our discussion of lead nurturing, let’s start with defining the term.
DemandGen’s Definition of Lead Nurturing
The process of engaging prospects
by providing the information and dialogue they need… Read More