What Exactly is Lead Nurturing?

DemandGen’s definition of lead nurturing is “the process of engaging prospects by providing the information and dialogue they need at each stage of their buying process to position your company as the… Read More

8 Buckets for Successful Lead Nurturing

DemandGen’s President and CEO, David Lewis, recently talked about how to use content to move leads through the middle of the funnel, drive revenue, and remain relevant in an increasingly competitive industry.… Read More

Using Personas in Database Segmentation

In our last post we talked about developing buyer personas, and offered a template to help guide you through that process. If you’ve taken a look at our examples—Gary the mortgage broker, and Maria the loan processor—you’ve… Read More

Segmentation: Are You Using Personas?

When my husband answers the phone at home, I can often tell who’s calling just by the way he speaks to the caller. Like most people, he speaks differently to different categories of people: a friend, a colleague, our … Read More

What Exactly IS Lead Nurturing?

To kick off our discussion of lead nurturing, let’s start with defining the term.

DemandGen’s Definition of Lead Nurturing

The process of engaging prospects
by providing the information and dialogue they need… Read More