Segmentation: Are You Using Personas?
January 10, 2012 | Katie DrakeWhen my husband answers the phone at home, I can often tell who’s calling just by the way he speaks to the caller. Like most people, he speaks differently to different categories of people: a friend, a colleague, our dog’s vet, and so on. Even within categories his tone and choice of words can differ; [...]
posted in Content, Lead Management, Lead Nurturing, Persona, Segmentation