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Posts Tagged ‘conversion’

Guest Post: Anatomy of a Web Form

March 8, 2012  |  Katie Drake

Here’s a Guest Post from our friends at Demandbase! Be sure to register for our joint webinar coming up on March 13 on how to convert more leads using improved web form strategy. Today’s post is written by guest blogger Shari Johnston, Demandbase   You have the perfect lead bait, you have carefully crafted your [...]

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posted in Lead Management

Why Lead Nurturing Matters: 6 Reasons

December 27, 2011  |  David Lewis

As marketers who are already fans of marketing automation, you’re unlikely to need convincing that lead nurturing is a good idea. But you ARE likely to have colleagues and management that aren’t as aware as you are of the impact lead nurturing can have on the buying cycle and ultimately revenue. For those folks in [...]

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posted in Lead Management, Lead Nurturing