Contact Us

Posts Tagged ‘demand’

Why Lead Nurturing Matters: 6 Reasons

December 27, 2011  |  David Lewis

As marketers who are already fans of marketing automation, you’re unlikely to need convincing that lead nurturing is a good idea. But you ARE likely to have colleagues and management that aren’t as aware as you are of the impact lead nurturing can have on the buying cycle and ultimately revenue. For those folks in [...]

Read more >
comments (0)
posted in Lead Management, Lead Nurturing

Nurturing Through the Funnel

December 20, 2011  |  David Lewis

When you’re considering buying a product or service, you go through a process of decision-making (take another look at the buying decision flowchart from our December 7 post). During this buying process, you look at different kinds of information to help with your decision: At first, you’re typically interested in general information: how do I [...]

Read more >
comments (0)
posted in Lead Management, Lead Nurturing