Contact Us

Posts Tagged ‘engaging prospects’

The Basic Recipe For a Lead Nurture

December 13, 2011  |  David Lewis

A well-designed lead nurture should be implemented as a conversation between you and your prospect. After working on hundreds of nurtures, I’ve come up with the basic recipe for a successful nurture program, and a “Nurture Brief” for putting the requirements together before I build the flow. A defined objective Entry and exit criteria Touchpoints/key [...]

Read more >
comments (1)
posted in Lead Management, Lead Nurturing

What Exactly IS Lead Nurturing?

December 7, 2011  |  David Lewis

To kick off our discussion of lead nurturing, let’s start with defining the term. DemandGen’s Definition of Lead Nurturing The process of engaging prospects by providing the information and dialogue they need at each stage of their buying process to position your company as the best choice to help them achieve their objectives. Let’s look [...]

Read more >
comments (1)
posted in Lead Nurturing