If there is one thing that is common to marketing managers everywhere, it’s having to continually justify your spending to the executive team. The benefits of marketing are notoriously hard to measure. The good news is that lead scoring is one of the easiest marketing programs to justify! Lead scoring presents you with two key [...]
Recently we talked about the essential steps in building your lead scoring model, starting with last week’s checklist to help ensure that you’re ready to initiate a lead scoring project. Let’s look briefly at the remaining steps in building your model. The Demand Gen Taskforce Pull together the key stakeholders in Sales and Marketing and [...]
In your office, is this scenario familiar? It probably is familiar: this conversation takes place all over the world nearly every day. Sales and Marketing are fighting again; key staff members are at odds; no one is working together. The truth is that although they have the same ultimate objectives, [...]