If there is one thing that is common to marketing managers everywhere, it’s having to continually justify your spending to the executive team. The benefits of marketing are notoriously hard to measure. The good news is that lead scoring is one of the easiest marketing programs to justify! Lead scoring presents you with two key [...]
Recently we talked about the essential steps in building your lead scoring model, starting with last week’s checklist to help ensure that you’re ready to initiate a lead scoring project. Let’s look briefly at the remaining steps in building your model. The Demand Gen Taskforce Pull together the key stakeholders in Sales and Marketing and [...]
Thinking of implementing a lead scoring system, but not sure if your organization is ready to undertake that kind of effort? Here’s a short checklist to help you determine if a lead scoring project is the right step for you right now. 1. Do you have a lot of leads? Lead scoring is all about [...]
A huge volume of leads and no method for lead prioritization is sure to leave a lot of business on the table. At GAIN Capital, a global provider of online trading services, implementation of a careful lead scoring model coupled with a strong nurturing program resulted in reduced sales costs, higher conversions, a stronger relationship [...]
In your office, is this scenario familiar? It probably is familiar: this conversation takes place all over the world nearly every day. Sales and Marketing are fighting again; key staff members are at odds; no one is working together. The truth is that although they have the same ultimate objectives, [...]
