Contact Us

Posts Tagged ‘Qualification Level’

How do you know if lead scoring is paying off? Calculating ROI

November 29, 2011  |  David Lewis

If there is one thing that is common to marketing managers everywhere, it’s having to continually justify your spending to the executive team. The benefits of marketing are notoriously hard to measure. The good news is that lead scoring is one of the easiest marketing programs to justify! Lead scoring presents you with two key [...]

Read more >
comments (2)
posted in Lead Management, Lead Scoring

Lead Scoring Demystified

November 1, 2011  |  David Lewis

In your office, is this scenario familiar?           It probably is familiar: this conversation takes place all over the world nearly every day. Sales and Marketing are fighting again; key staff members are at odds; no one is working together. The truth is that although they have the same ultimate objectives, [...]

Read more >
comments (0)
posted in Lead Management, Lead Scoring